Data & AI for Consumer Packaged Goods (CPG)

Transforming and creating value for Consumer Product Goods through the power of data & AI.

AI and data analytics enable brands to offer highly personalized experiences. By analyzing consumer data, companies can tailor marketing efforts and product recommendations to individual preferences.
AI-driven marketing tools allow brands to target consumers more effectively, to help brands reach specific demographics with tailored content. (The Future of Commerce) (Exploding Topics).

AI helps CPG companies optimize their supply chains by predicting demand, managing inventory, and enhancing logistics. This results in reduced costs and improved efficiency, ensuring that products are available when and where consumers need them (Deloitte United States) (PwC).

AI technologies are used to collect and analyze data for ESG reporting. This helps companies monitor and improve their sustainability practices, ensuring compliance with regulations and meeting consumer expectations for ethical behavior (Deloitte United States) (PwC).

SAVENCIA GOURMET Deployment of a Data Governance strategy as an...

CARREFOUR GROUP How to reduce food waste in the Bakery-Pastry...

HEINEKEN Brazil Using the Data Factory methodology as a Revenue...

CARREFOUR GROUP How Data & AI can accelerate sustainable business...

RECKITT Optimising media spend and increasing sales at Reckitt with...

UNILEVER How does Artefact support UNILEVER on Retail Media use...

FISHER-PRICE How Fisher-Price improved its ROI through interactive rich media

GLOBAL FMCG COMPANY Increasing visibility on Amazon through content optimisation

Replay Adopt AI Summit with L’Oréal and Sodexo

Replay Adopt AI Summit with Savencia Gourmet

Garrett Dalton, CDO & CIO at SAVENCIA GOURMET, and Guilhem Senegas, CIO & Head of Digital Transformation at ELECTROLUX PROFESSIONAL – Why does the acculturation of people matter for successful AI adoption
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