Data & AI for Travel, Tourism and Transportation

Transforming and creating value for Travel, Tourism and Transportation through the power of data & AI.

Robust recovery and enhanced operational efficiency

Robust recovery and enhanced operational efficiency

  • In 2023, the sector’s contribution to global GDP increased by 23.2% from 2022, reaching 9.1% of global GDP. International tourism receipts hit $1.4 trillion, approximately 93% of the pre-pandemic level in 2019​ (Travel Council)​​ (UNWTO)​.

  • AI and data analytics are optimizing operational processes in the travel industry. Predictive maintenance for aircraft, for example, reduces downtime and maintenance costs by identifying potential issues before they occur. This leads to more reliable and cost-effective operations​ (Travel Council)​​ (UNWTO)​.

Sustainability and Eco-Tourism

Sustainability and Eco-Tourism

  • Sustainability remains a key focus, with increasing demand for eco-friendly travel options. Travelers are prioritizing destinations and travel providers that emphasize sustainable practices. This includes reducing carbon footprints, supporting local communities, and promoting responsible tourism​ (Travel Council)​.

  • Initiatives like the UNWTO’s emphasis on sustainable tourism underscore the sector’s commitment to environmental and social responsibility. This trend is influencing policies and business strategies across the industry​ (Travel Council)​​ (UNWTO)​.

AI and Personalized Customer Experience

AI and Personalized Customer Experience

  • AI and data analytics are being utilized to offer personalized travel recommendations, improve customer service, and streamline operations. For example, AI-driven chatbots provide real-time support, enhancing the customer experience​ (Travel Council)​.
  • The adoption of generative AI technologies is enabling airlines and travel companies to create more personalized and efficient services. This includes personalized itinerary planning, dynamic pricing models, and enhanced marketing strategies tailored to individual traveler preferences​ (UNWTO)​.

Artefact and Riyadh Air join forces to revolutionize aviation industry with AI

Client case Pierre & Vacances Center Parcs

How data governance and data quality can boost digital marketing and activation performance

Data & AI for Tourism Report

Regions like the Middle East and Europe have performed exceptionally well, with the Middle East surpassing pre-pandemic levels by 22% and Europe reaching 94% of 2019 levels. The global tourism industry is projected to fully recover to pre-pandemic levels by 2024​.

These countries strive to strengthen their positions as global tourism destinations and travel hubs, data analytics and intelligence have become crucial to establishing global presence and gaining competitive edge.

In fact, data can help emerging destinations break the growth deadlock by driving marketing excellence, stimulating supply creation and improving visitor experience.

Data & AI for Tourism Report
AI For Finance Summit 2024

September 17th, 2024. Paris,
Palais Brongniart.

AI For Finance Summit 2023

Our expert contents about Travel, Tourism & Transportation

We are data, AI and digital experts sharing our insights and latest market updates.

  • Mastering Summer 2024 Travel Advertising: Strategies for Success

    Mastering Summer 2024 Travel Advertising: Strategies for Success

  • Brune Poirson, Chief Sustainability Officer & Exec. Committee Member at ACCOR at the Adopt AI Summit – How to combine the use of AI and environmental transition

    Brune Poirson, Chief Sustainability Officer & Exec. Committee Member at ACCOR at the Adopt AI Summit – How to combine the use of AI and environmental transition

  • Christophe Fanichet, CEO of SNCF VOYAGEURS at the Adopt AI Summit – AI Ambition

    Christophe Fanichet, CEO of SNCF VOYAGEURS at the Adopt AI Summit – AI Ambition

  • Alix Boulnois, CDO & Member of the Group Exec Comm at ACCOR, Biljana Kaitovic, Group CIO & CDO at ENGIE, Gilles Morel, Exec VP at WHIRLPOOL at the Adopt AI Summit – How to scale AI in a global context

    Alix Boulnois, CDO & Member of the Group Exec Comm at ACCOR, Biljana Kaitovic, Group CIO & CDO at ENGIE, Gilles Morel, Exec VP at WHIRLPOOL at the Adopt AI Summit – How to scale AI in a global context

Our Artefact Leaders in Travel, Tourism & Transportation

Oussama AHMAD

Oussama AHMAD

Partner

Mark SMITH

Mark SMITH

Partner

Natacha KOCUPYR

Natacha KOCUPYR

Partner

Anthony CASSAB

Anthony CASSAB

Director