Global Blog
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Think with Google – How the Egyptian Tourism Authority used AI to measure the real impact of their ad campaigns
One of the biggest challenges travel marketers face today is measuring the real impact of their ad campaigns. That’s because most travellers book their holidays...
AI powered pricing strategies in the property sector
Build-to-rent (BTR) buildings represent a fast growing trend in the real estate sector, characterised by properties specifically constructed for long-term rental rather than sale. These...
The Era of Generative AI: What’s Changing
The abundance and diversity of responses to ChatGPT and other generative AIs, whether skeptical or enthusiastic, demonstrate the changes they're bringing about and the impact...
Demystifying Brand and Long Term Effect Measurement in Marketing Mix Modelling
Did you recently make a significant purchase, like a new phone, car, furniture or even jewellery? If yes, then you are probably not buying them...
Four Elements to Consider When Selecting the Right Retail Media Network for Your Advertising Efforts
In today’s rapidly evolving digital landscape, Retail Media Networks (RMNs) have become an essential component of the modern advertiser's strategy. During a recent webinar with...
The Holistic Measurement Puzzle: Navigating the Complex Landscape of Marketing ROI
Measuring and optimizing marketing ROI is a challenge for many companies, with 70% of marketing executives struggling to do so effectively.
