Clients

Learn how our clients are gaining value from data and AI.

  • <span class="highlight">CARREFOUR GROUP</span> How to reduce food waste in the Bakery-Pastry department?

    CARREFOUR GROUP How to reduce food waste in the Bakery-Pastry department?

    Carrefour Group uses AI and data to improve customer satisfaction by fighting food waste in the bakery-pastry department of its supermarkets.

    15 December 2022

  • <span class="highlight"> VAN DE VELDE </span> Reduce annual data processing costs with Funnel

    VAN DE VELDE Reduce annual data processing costs with Funnel

    Discover how Van de Velde reduced their annual data processing costs by 19% within one year by using Funnel's solution i.c.w. Artefact.

    14 December 2022

  • <span class="highlight">HEINEKEN Brazil </span>Using the Data Factory methodology as a Revenue Generation Center

    HEINEKEN Brazil Using the Data Factory methodology as a Revenue Generation Center

    HEINEKEN and Artefact had an ambitious challenge: add business value through the use of data and advanced analytics.

    8 December 2022

  • <span class="highlight">UBISOFT</span> How Artefact helped Ubisoft to build a powerful media campaign using data for its key video game launch of the year

    UBISOFT How Artefact helped Ubisoft to build a powerful media campaign using data for its key video game launch of the year

    The video games industry has many big actors and titles that need to capture gamers attention not just during launch. Ubisoft was set to launch the new title of Far Cry 6.

    15 November 2022

  • <span class="highlight">L’OREAL Trend Detection</span> Innovating tomorrow’s products today thanks to AI trend detection by Artefact

    L’OREAL Trend Detection Innovating tomorrow’s products today thanks to AI trend detection by Artefact

    Charles Besson (L’Oréal) and Fabrice Henry (Artefact) | how L’Oréal Trend Detection is predicting what cosmetics products consumers are going to want tomorrow.

    5 November 2022

  • <span class="highlight">ACCOR</span> opens the doors of its loyalty program to Snapchatters

    ACCOR opens the doors of its loyalty program to Snapchatters

    When Accor redesigned “ALL,” its loyalty program, the Group had two objectives in mind: recruit as many new members as possible and...

    27 September 2022

  • <span class="highlight">CARREFOUR GROUP</span> How Data & AI can accelerate sustainable business transformation

    CARREFOUR GROUP How Data & AI can accelerate sustainable business transformation

    Carrefour Group's aim is to become the world leader in food system transformation for all by committing to four major objectives, including achieving carbon neutrality by 2030 for its e-commerce activities.

    26 September 2022

  • <span class="highlight">RECKITT</span> Optimising media spend and increasing sales at Reckitt with the Artefact Audience Engine

    RECKITT Optimising media spend and increasing sales at Reckitt with the Artefact Audience Engine

    Optimising media spend and increasing sales at Reckitt with the Artefact Audience Engine. Speakers: Stanley Wang, Manuela Mesa, Derek Li.

    9 September 2022

  • <span class="highlight">UNILEVER</span> How does Artefact support UNILEVER on Retail Media use cases to increase its sales?

    UNILEVER How does Artefact support UNILEVER on Retail Media use cases to increase its sales?

    Unilever x Artefact Plenary Conference - HubDay Future of Retail | Retail Media use cases to increase sales.

    17 August 2022

  • <span class="highlight">SANOFI CHC</span> Precision Marketing – Industrialising the deployment of data-driven campaigns

    SANOFI CHC Precision Marketing – Industrialising the deployment of data-driven campaigns

    Challenge: scaling advanced Precision Marketing across 30+ markets Sanofi is one of the world leaders in the pharmaceutical industry. In the past 3

    6 August 2022

  • <span class="highlight">PIERRE & VACANCES CENTER PARCS</span> How data governance and data quality can boost digital marketing and activation performance

    PIERRE & VACANCES CENTER PARCS How data governance and data quality can boost digital marketing and activation performance

    Fanjean SHI, Director of Analytics, Data and Acquisition and Julien Soulard discuss the situation at PIERRE & VACANCES CENTER PARCS.

    6 August 2022

  • <span class="highlight">MATTEL</span> How Artefact helped boost Mattel’s online sales on Cdiscount (relevanC Advertising) retail media platform ?

    MATTEL How Artefact helped boost Mattel’s online sales on Cdiscount (relevanC Advertising) retail media platform ?

    Helping brands boost their online sales, relevanC Advertising and Artefact are providing brands, such as Mattel, with a framework for online retail success.

    1 August 2022

  • <span class="highlight">FISHER-PRICE</span> How Fisher-Price improved its ROI through interactive rich media

    FISHER-PRICE How Fisher-Price improved its ROI through interactive rich media

    We worked with services provider adn.ai, pioneer of conversational intelligence, to create a rich media display experience for Fisher-Price.

    24 June 2022

  • <span class="highlight"> LIBERTY LONDON </span> How a “Beauty Tester Dream Job” campaign boosted Liberty London’s new product launch

    LIBERTY LONDON How a “Beauty Tester Dream Job” campaign boosted Liberty London’s new product launch

    Liberty London is a world-renowned luxury department store, known for close connections to art and culture, as well as its bold and floral print fabrics.

    23 June 2022

  • <span class="highlight">DICKIES</span> Scaling European Growth with Affiliate Marketing

    DICKIES Scaling European Growth with Affiliate Marketing

    Dickies is a world-renowned workwear and apparel manufacturer founded in Texas. They began by making sturdy clothing for workers...

    21 June 2022

  • <span class="highlight">DEEZER</span> boosts paid subscriptions on Google Ads by 28% at a lower CPA with Google Analytics for Firebase

    DEEZER boosts paid subscriptions on Google Ads by 28% at a lower CPA with Google Analytics for Firebase

    Deezer, a worldwide music and entertainment streaming platform, boosts paid subscriptions on Google Ads with Google Analytics for Firebase.

    9 June 2022

  • <span class="highlight"> PETIT BATEAU x META </span>An in-store clothing collection program to meet the circular economy challenge

    PETIT BATEAU x META An in-store clothing collection program to meet the circular economy challenge

    Client Case | Petit Bateau x META | An in-store clothing collection program to meet the circular economy challenge

    7 June 2022

  • <span class="highlight">GRDF</span> How Artefact creatively used Facebook’s ad platform to dramatically improve GRDF’s ROI

    GRDF How Artefact creatively used Facebook’s ad platform to dramatically improve GRDF’s ROI

    Better qualified leads and increased reach for GRDF after using elusive Broad Audience with Dynamic Ads for Products

    23 May 2022