MEDIA SERVICES
Channel expertise SEO
SEO Marketing Services and Consultancy.
We improve organic search performance through data-driven SEO.
Artefact is a leading SEO agency with a proven approach to SEO.
By aligning business objectives with user needs, we deliver holistic solutions that help achieve growth through Organic Search.
We help our clients by:
- Understanding organic growth opportunity.
- Growing non-brand organic share and revenue.
- Entering and expanding in new markets.
- Building brand presence and awareness.
- Increasing overall market share.
- Driving efficiencies between Organic and Paid Search.
- Understanding and proving the ROI of organic activities.
How we excel at SEO.
Our user-centric SEO campaigns encompass all areas of SEO, including technical, content, and digital PR. This integrated approach allows us to combine strategies and work collaboratively to improve overall website performance. We get to know our clients to ensure we provide a unique strategy tailored to their industry, business goals and target audience.
We don’t look at SEO as a channel working alone. We strive to see the bigger picture – the entire experience of the user – from their search motivations through to conversion and retention.
Core SEO Services.
Technical SEO
Strong technical foundations are essential for success across all digital channels. An ineffective technical structure can harm conversion rates and content discoverability, increase media spending, and ultimately impact ROI.
We understand technical SEO can be complex, so our recommendations help you focus on what’s important. They are business-focused to ensure they are accessible and intuitive.
We know that development resources can be in high demand. We have experience providing business cases to prioritize critical SEO initiatives within busy development work streams. Additionally our proven experience working alongside internal tech teams and external partners enables us to drive efficient and effective technical SEO performance.
Content SEO
Content IS your brand. It’s a key component throughout the funnel from increasing brand awareness, helping customers find answers to their questions and encouraging them to convert.
Our strategic approach to content SEO covers all aspects of your website, from product and service pages to long-form editorial content. We develop robust content strategies by understanding your business and customers, considering industry trends, fluctuating intent and different media types. We produce high-quality, well-performing copy that serves a purpose and has clearly defined goals.
Digital PR
Looking for a creative PR partner to drive traffic to your website, build high-quality backlinks, and deliver consistent results? With extensive industry experience across all verticals, we understand what brands need.
Our holistic approach to search seamlessly integrates Digital PR with your overarching SEO strategy. We know every business is different and we utilize a suite of proven tactics tailored to your business and vertical to have the maximum impact.
Additional SEO Optimization Offerings.
Sticking rigidly to a rulebook won’t cut it – organic growth requires creative solutions and responsive strategies. That’s why we provide a range of additional services tailor-made to meet your business’s evolving needs and ensure your success against the competition. Our clients can count on us for flexibility, proactivity, and genuine partnership. We’re committed to being by your side with bespoke strategies, ready to innovate at every turn.
Total Search.
We understand that success in Search is not just about SEO. Our SEO team works closely with other internal teams, including paid and social, to align strategies and work collectively to maximize performance. We work with our clients to understand their overall goals and provide strategic cross-channel direction that aligns with this.
We believe that to be successful, our teams need to understand the synergy between different channels at every level. We use automated proprietary solutions to drive results at scale but ensure that our teams understand decisions at a more granular level.
Website Migrations
Our team can support website migrations with expertise across many different kinds of CMS. Our role is to mitigate any negative impact and help to build a platform for growth. We have a comprehensive checklist that has been carefully curated as a result of multiple successful migrations.
We use semantic language modeling to help us handle the scale of redirect mapping in enterprise migrations, driving efficiency while protecting traffic.
SEO Reporting
All our clients have personalized, easy-to-read dashboards integrated with their preferred Analytics platform, as well as other internal tools to provide detailed insights.
Local SEO
Local SEO is essential for any business with a physical location. Whether it’s one site or multiple stores, having a local online presence boosts visibility and brand awareness to nearby audiences.
International SEO
Your SEO strategy should be unique to each country you serve. It is important to ensure you are maximizing your global exposure. Our international SEO strategies include ensuring hreflang is correctly implemented and keyword research is targeted to each region.
YouTube SEO
YouTube is now the second largest search engine after Google. With video search ever-growing, it’s never been more important to optimize your videos for search engine results. Having a well-optimized channel will allow you to rank in video searches and reach a wider audience.
SEO Training
Our team is always eager to provide you with the knowledge and skills you need to better understand the SEO landscape. We can educate you on best practices, on and off-page optimisation techniques, analysis and reporting, and anything else you require.
Our expert content about Digital Marketing.
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Google I/O Announcements and What They Mean for the Future of Search
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Navigating the Future of AI for SEO
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A(I) day at Friends of Search 2024
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