MEDIA SERVICES

Retail Media

Unlock the power of retail media to boost your brand’s visibility, drive sales, and improve ROI.

Elevate your brand’s performance with Retail Media services.

As consumer behavior shifts toward e-commerce and online retail platforms, retail media has become a critical tool for brands looking to reach customers at key decision-making moments.

Our Retail Media Services help you capitalize on these opportunities by developing tailored strategies that improve your brand’s presence across digital retail platforms, drive sales, and enhance return on investment (ROI).

Whether you’re looking to optimize sponsored product listings, build data-driven ad campaigns, or maximize co-marketing opportunities, we offer end-to-end support.

Retail media has emerged as one of the fastest-growing digital advertising channels, offering brands the opportunity to engage consumers at key points along their shopping journey.

  • Increased Visibility and Sales: Promote your products at the exact moment when customers are making purchasing decisions, leading to higher conversion rates.
  • Enhanced Targeting Capabilities: Use first-party retailer data to target customers with personalized ads based on their browsing and purchase history.
  • Data-Driven Decision-Making: Leverage analytics and insights to optimize your campaigns, ensuring maximum efficiency and performance.
  • Improved ROI: Achieve better returns on ad spend by focusing on high-intent shoppers who are ready to buy.
  • Stronger Retail Partnerships: Build deeper partnerships with retail platforms by aligning your media strategies with their data and insights

We focus on building customized retail media strategies that align with your brand goals and the unique characteristics of each retail platform.

We ensure that your retail media investments deliver significant returns. Our team partners with leading e-commerce platforms and retail media networks to help you access premium ad placements and tools to reach your audience where it matters most.

  • Sponsored Ad Management: Optimize sponsored product listings and keyword bidding strategies to increase visibility and sales on retail platforms.
  • Performance Analytics and Optimization: Continuously track performance and refine campaigns based on data-driven insights to maximize ROI.
  • Retail Media Network Partnerships: Leverage our relationships with major retail media networks to access premium advertising opportunities.
  • Cross-Channel Integration: Integrate retail media with broader advertising efforts to create cohesive, multi-channel campaigns that enhance brand reach and sales.
  • Retail Media Strategy Development: Create tailored media strategies that align with your brand objectives and target audience.
Artefact has become an Amazon Ads Partne

Artefact has become an Amazon Ads Partner in multiple European countries (UK, Germany, France, Spain and the Netherlands).

We offer consulting services in data transformation and data marketing. The global data-driven services company creates business value through data for a wide range of advertisers across the globe.

The Amazon Ads Partner Network is a global community of agencies and tool providers that can help advertisers achieve their business goals using Amazon Ads products. The Partner Network enables Artefact to further develop its capabilities; engage more deeply with Amazon Ads, and grow its business.

Our expert content about Digital Marketing.

Four Elements to Consider When Selecting the Right Retail Media Network for Your Advertising Efforts

In today’s rapidly evolving digital landscape, Retail Media Networks (RMNs) have become an essential component of the modern advertiser's strategy. During a recent webinar with...

Mastering Summer 2024 Travel Advertising: Strategies for Success

At Artefact, we have been helping travel advertising navigate this crucial period for more than 10 years. Summer 2024 is finally around the corner, and...

Full-Funnel Media Setup: Combining Paid and Organic Social Media Strategies

To achieve full-funnel marketing success, a company must balance both paid and organic media strategies. Each approach has its own strengths and supports the other:...

Google I/O Announcements and What They Mean for the Future of Search

Google I/O 2024 has set the stage for a new era of search, driven by powerful AI technologies, with the announcement that AI Overviews will...

Navigating the Future of AI for SEO

The Friends of Search 2024 program was filled with useful and insightful AI-based learnings. Check out our key takeaways for SEO.

A(I) day at Friends of Search 2024

The 11th edition of Friends of Search (FOS) proved to be a stimulating forum for exploring the burgeoning role of AI within the field of...