Artefact
Data & AI Digest
News, views, and business cases to inspire you.
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June News | Adopt AI Summit Replays & Report of CEOs keynotes | Pride Month: Fierté GenAI Assistant and Articles for Diversity & Inclusivity at Artefact
In celebration of our 10-year anniversary, Artefact was thrilled to organize Adopt AI, an international summit on the 5th of June, to promote the adoption of data and AI, where we welcomed more than 2000 participants at Station F, Paris.
May News | BNP Paribas & Robertet client cases: value creation through generative AI | The Artefact x Giskard x Mistral AI consortium wins the GenAI Award by Bpifrance
GenAI industrialization is challenging for companies everywhere. The AI factory at the BCEF entity of BNP Paribas has already entered this GenAI industrialization phase, and we also share an interview with Artefact exploring how to overcome the challenges of GenAI’s scalability.
April News | What to know about the AI Act | AI Act : Transforming a regulation into business opportunities | Trustworthy AI: The role of ethics in developing responsible, unbiased models
e AI Act is the first-ever comprehensive legal framework on AI worldwide. It aims to protect fundamental rights, democracy, the rule of law and environmental sustainability from high-risk AI, while boosting innovation and establishing Europe as a leader in the field. The regulation establishes obligations for AI based on its potential risks and level of impact.
March News | All about Data Governance | Savencia client case: Deployment of a Data Governance strategy as an AI transformation accelerator | Articles and Reports by our experts
Data and its AI applications are central to achieving increased productivity and overall efficiency. Through specific processes and an adapted organizational structure, data governance enables companies to organize data, improve its quality, and meet the ethical and regulatory challenges of data processing. Respondents to a Gartner survey cited improved data security (66%) and fewer compliance breaches (52%) as benefits of implementing a data governance framework.
February News | Impact of The Digital Markets Act (DMA) | GA4: The next generation of analytics – The Deezer case | Unlock the power of GMP with our certified experts
Even in today’s rapidly changing privacy landscape, businesses can build strong customer relationships that drive growth. Ensuring data privacy, allowing consumers to easily opt in or opt out of data sharing, and being transparent about personal data use and storage: these are the keys to winning the trust of today’s privacy-conscious customers.
January News | On the occasion of its 10 year-anniversary, Artefact organizes an international ADOPT AI Summit | Launch of the Artefact Research Center
As we step into 2024, Artefact is celebrating its 10 year-anniversary and foresees the decade to come with optimism, viewing AI as an incredible opportunity that, if used properly and ethically, will lead to economic, social, and democratic progress.
December News | Our MROI offer is the winning combination of 3 (MMM, Incrementality Experiments, Attribution) | The key to maximizing marketing strategy and unlocking ROI growth
How can businesses allocate marketing and media budgets between geos, brands and channels? Define the right mix across digital and offline channels? Scale campaign budgets on an ongoing basis?
November News | Generative AI Report for Healthcare | Unlocking the potential of generative AI for patients, practitioners and pharmaceutical companies
While AI alone has already begun to improve disease diagnosis through rapid, advanced medical imaging analysis and other techniques, generative AI has the potential to transform clinical workflows and the way doctors work.