Reports
Learn from the white papers, analysis and research written by our data and digital experts.
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Digital Markets Act Report – How it will impact your organization & what steps to take to avoid marketing disruption
This paper outlines why your organization’s leadership, from CMOs to DPOs, must take swift action to ensure that your marketing campaigns are not negatively impacted by the upcoming cross-platform changes resulting from this regulation.
Generative AI for Healthcare Report – Unlocking the potential of Gen AI for patients, practitioners and pharmaceutical companies
Using an ecosystem-focused approach, the report categorizes the GenAI healthcare landscape into patient-facing actors and enablers, always placing the patient at the center.
Data for Luxury Report | APAC version – How data is transforming luxury in China: a paradigm shift
Artefact's international data and AI experts have written a new 24-page white paper based on their experience and insights gained from working with the world's leading luxury brands. We are pleased to share with you some key excerpts from the topics covered in the paper.
Data for Luxury Report | US version – How data is transforming luxury in the US: a paradigm shift
Artefact's international data and AI experts have written a new 24-page white paper based on their experience and insights gained from working with the world's leading luxury brands. We are pleased to share with you some key excerpts from the topics covered in the paper.
Marketing & Media Measurement Report – In a Privacy First Ecosystem
Artefact, in partnership with Meta, conducted an in-depth study to two Media Mix Modeling (MMM) approaches: Meta's Robyn and Artefact's Graphical Causal Model (GCM). In this whitepaper, both models are explained and examined in detail. In addition, both models are tested in a pilot with five international FMCG brands after which the results are compared.
Report – Data-driven Marketing & Digital Commerce
In our e-book 'Data & Digital Marketing' our experts explain the latest trends and discuss new challenges that marketing & sales departments face nowadays. Here you can also find testimonials of our clients with concrete use cases to draw inspiration from.
Data Governance Report – Insights from the field
Artefact's team of data consultants, specialised in data governance, has decided to share their experience in the field and their precise observations through this well-documented white paper, rich in lessons learned and concrete use cases.