Breakfast Conference by Artefact - Singapore

Join Us for the Artefact Breakfast Discussion: “Winning the Data Race: Building First-Party Data Advantage”.

In today’s competitive landscape, building direct consumer relationships is crucial, yet many brands struggle due to business models that aren’t fully direct-to-consumer. Without direct sales channels or CRM systems, these brands often rely on second- or third-party data for marketing. However, second-party partnerships are complex, facing legal, business, and technical challenges that slow progress. At the same time, third-party data is increasingly unreliable due to evolving privacy regulations, leaving brands exposed to the shifting digital landscape.

At this event, we will share their journey in overcoming these challenges and building a successful first-party data strategy. You’ll gain practical insights on earning consumer trust, creating meaningful value exchanges, fostering lasting direct-to-consumer relationships and more efficient and impactful marketing communications.

Don’t miss this chance to learn how to build a strong first-party data strategy and enhance your brand’s competitive edge in a fast-changing digital landscape.

N.B.
This is an Artefact internal complimentary event for business only, seats are limited. We will send you a “Confirmation Email”, once your “Pre-registration” is successful in seat booking.