Customer Data Platforms (CDP)

Through CDP we empower marketing organizations to create personalized, data-driven experiences and boost ROI.

Centralize, unify, and activate customer data across every touchpoint with a Customer Data Platform

In today’s customer-centric world, harnessing data effectively is essential for driving growth and creating personalized experiences. Customer Data Platforms (CDPs) allow organizations to unify fragmented customer data, enabling a 360-degree view of each customer.

Artefact’s CDP consulting services ensure that your marketing organization is equipped to fully leverage this technology, turning customer data into actionable insights that enhance engagement, optimize marketing spend, and improve customer loyalty.

Artefact guides you through every stage of your CDP journey—from strategy and implementation to optimization.

Seamless integration with your existing tech stack, providing a comprehensive view of your customers across multiple channels and platforms.

CDP Strategy and Vendor Selection: We help you identify the best CDP solution for your business needs, aligning your marketing goals with the right technology.
Data Unification and Integration: We ensure smooth integration of data from all sources—online, offline, and third-party—into your CDP for a single customer view.
Identity Resolution: Unify disparate customer data points to create consistent, personalized customer experiences across channels.
Advanced Analytics and Segmentation: Leverage machine learning and predictive analytics to build powerful, dynamic customer segments.
CDP Optimization and Training: Post-implementation, we help your team optimize the platform for ongoing use, providing training and support to ensure long-term success.

By unifying customer data into a single view, marketers can create hyper-personalized experiences, make data-driven decisions, and drive growth.

Unified Customer Profiles: Consolidate first-, second-, and third-party data into a comprehensive view, enabling deeper understanding and better customer engagement.
Real-Time Personalization: Deliver personalized experiences in real time by activating unified data across multiple channels, leading to improved customer satisfaction and retention.
Increased Marketing Efficiency: Streamline your marketing efforts, reduce redundant campaigns, and optimize budget allocation with precise targeting and segmentation.
Improved Customer Journey Mapping: Track and analyze customer journeys across touchpoints, allowing for data-driven decisions to enhance customer experience.
Predictive Analytics: Use AI and machine learning to predict customer behavior, enabling proactive decision-making and more effective marketing campaigns.

CDP Partnerships

Going the extra mile for our customers

We are agnostic and we partner with all the leading Customer Data Platform (CDP) solutions to create a seamless process. Our partnerships prioritize client satisfaction by demonstrating flexibility, actively seeking feedback, maintaining regular communication, and fostering long-lasting relationships.

Artefact seamlessly combines AI, data consulting, and digital marketing expertise, eliminating silos, encouraging innovation, and producing exceptional results.

Driven by the core values of innovation, action, and collaboration, we strive to create new ideas, embrace problem-solving, and act quickly and efficiently.

We value scalability, foster a collaborative environment, continuously learn from each other, and promote open communication.

Data Foundations

Improving data governance: By implementing data governance policies and procedures, you ensure accurate customer data, secure, and compliant with regulations.
Reducing data costs: You can reduce your data storage and processing costs by optimizing your data infrastructure.
Enhancing data agility: Become more data-driven by making your data more accessible and actionable.

CDP Use Sases

Aligning business with CDP: By conducting in-depth stakeholder interviews, we can accurately map business needs and understand how the capabilities of our CDP partners align with those needs.
Prioritizing use cases: By marrying business with technology and data, we can map relevant use cases and run them against prioritization criteria for both technical and business value.

CDP Adoption

Driving platform adoption: By designing and implementing a CDP operating model, we ensure that end users understand the utility of the platform.
Providing training and sharing best practices: By organizing and hosting on-topic training sessions, we ensure that cross-functional teams understand platform capabilities and are able to launch use cases self-sufficiently.

Artefact’s Customer Data Platforms’ Partners

Artefact’s trusted CDP partners.

We partner with the most important CDP solutions, such as Adobe, Amperity & BlueConic, OneTrust, HighTouch, Imagino, Mediarithmics, Salesforce, Segment by Twilio, Tealium, Treasure Data, Weborama and Zeotap, which enables our customers to benefit from our international presence across EMEA, Americas and APAC.

We have the largest team of digital and data specialists certified internationally.
We have extensive industry experience across CPG, Retail, Travel, Healthcare, Automotive, Luxury and Fashion.
We have an extensive track record across 15+ multinational customers in defining and deploying successful data marketing transformation programs.

Unified Customer Data

Our data ingestion and transformation capabilities can help you unify your customer data from disparate sources, creating a single, comprehensive view of each customer. This unified data can then be used to create more personalised and relevant customer experiences.

Improved Customer Insights

Our data analysis and machine learning capabilities can help you gain deeper insights into your customer data. These insights can be used to identify new customer segments, target marketing campaigns more effectively, and improve customer satisfaction.

Real-time customer activation

Our real-time data orchestration capabilities can help you activate your customer data in real time. This means that you can respond to customer interactions immediately, providing a more personalised and engaging experience.

Increased revenue and ROI

By working together with our CDP partners, we can help you increase your revenue and ROI by improving customer satisfaction, increasing customer spend, and reducing churn. Don’t hesitate to reach out to learn more about what we can do for your business.

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