Data & AI for Luxury and Beauty

Transforming and creating value for the luxury and cosmetics sector through the power of data & AI.

Impact of Data & AI in the Luxury and Beauty/Cosmetics Sectors

Personalized Customer Experiences

  • Luxury Brands: AI and data analytics are used to create highly personalized shopping experiences by analyzing customer data to predict preferences and offer tailored recommendations. For instance, LVMH uses AI to analyze customer data across its brands to provide personalized experiences​ (North & Warren)​.

  • Beauty/Cosmetics: Brands like Estée Lauder and L’Oréal use AI-powered tools to recommend products based on individual skin types, preferences, and previous purchases. This personalization extends to virtual beauty advisors and personalized skincare routines​ (Euromonitor)​.

Enhanced Inventory Management

  • Luxury Brands: AI helps optimize inventory management by predicting demand and managing stock levels more efficiently, reducing costs and ensuring popular items are available. This is particularly beneficial for luxury brands that need to manage high-value inventory​ (North & Warren)​.

  • Beauty/Cosmetics: Cosmetics companies use AI to forecast demand for various products, ensuring optimal stock levels and reducing waste. This is crucial for seasonal products and limited-edition releases​ (Euromonitor)​.

Virtual Try-Ons and Augmented Reality

  • Luxury Brands: Generative AI technologies offer virtual try-ons and augmented reality (AR) experiences, allowing customers to visualize clothing and accessories on themselves before purchasing. Gucci’s digital showrooms with AR and VR technologies are a prime example​ (Euromonitor)​.

  • Beauty/Cosmetics: AR applications in beauty, like Sephora’s Virtual Artist, allow customers to try on makeup virtually using their smartphones. This enhances the online shopping experience and reduces the need for physical testers​ (North & Warren)​.

Fraud Detection and Security

  • Luxury Brands: AI enhances security and fraud detection in online luxury transactions by analyzing transaction patterns and detecting anomalies. This helps protect both consumers and brands from fraudulent activities​ (North & Warren)​.

  • Beauty/Cosmetics: Similarly, AI is used in the beauty sector to secure online transactions and protect customer data, ensuring a safe shopping experience​ (North & Warren)​.

Client case SAVENCIA

Deployment of a Data Governance strategy, AI transformation accelerator of Savencia Gourmet.

Client Cases in Luxury & Beauty

VAN DE VELDE Reduce annual data processing costs with Funnel

L’OREAL Trend Detection Innovating tomorrow’s products today thanks to AI...

AVENE Video ads help Avène nurture awareness with 51% VTR

LACOSTE Using data appropriation to drive digital transformation‌‌

Data & AI for Luxury Report

Articles by our business & tech experts and client cases.

September 17th, 2024. Paris,
Palais Brongniart.

Summit in New York City
June 12th, 2024.

Operational Efficiency and Cost Reduction

  • Robotic Process Automation (RPA) is leading to a 40% reduction in processing times and a 50% decrease in operational costs.​ (McKinsey & Company)​​ (Meniga)​.

  • Error Reduction: AI and automation have reduced human errors in financial transactions by 37%, enhancing accuracy and reliability in operations.​ (Meniga)​.

Investment and Market Growth

  • Investment in AI technologies in the banking and financial services sector has grown by 23% annually, reaching an estimated $11 billion in 2023​ (Simplr)​.

  • Revenue Impact: AI-driven innovations are expected to contribute an additional $1.2 trillion in revenue for the banking sector by 2030​ (McKinsey & Company)​.

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Joffrey MARTINEZ

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