Artefact

Data & AI Digest

Data and its AI applications are central to achieving increased productivity and overall efficiency. Through specific processes and an adapted organizational structure, data governance enables companies to organize data, improve its quality, and meet the ethical and regulatory challenges of data processing. Respondents to a Gartner survey cited improved data security (66%) and fewer compliance breaches (52%) as benefits of implementing a data governance framework.

Even in today’s rapidly changing privacy landscape, businesses can build strong customer relationships that drive growth. Ensuring data privacy, allowing consumers to easily opt in or opt out of data sharing, and being transparent about personal data use and storage: these are the keys to winning the trust of today’s privacy-conscious customers.

As we step into 2024, Artefact is celebrating its 10 year-anniversary and foresees the decade to come with optimism, viewing AI as an incredible opportunity that, if used properly and ethically, will lead to economic, social, and democratic progress.

How can businesses allocate marketing and media budgets between geos, brands and channels? Define the right mix across digital and offline channels? Scale campaign budgets on an ongoing basis?

While AI alone has already begun to improve disease diagnosis through rapid, advanced medical imaging analysis and other techniques, generative AI has the potential to transform clinical workflows and the way doctors work.