Artefact

Data & AI Digest

News, views, and business cases to inspire you.

  • APRIL 2021 | Artefact USA launches | Google Cloud ebook | AI-driven digital transformation

    APRIL 2021 | Artefact USA launches | Google Cloud ebook | AI-driven digital transformation

    21 April 2021

  • MARCH 2021 | Delivering personalised ads at scale | Boosting online retail activity | iOS 14 | Nissan interview

    MARCH 2021 | Delivering personalised ads at scale | Boosting online retail activity | iOS 14 | Nissan interview

    17 March 2021

  • JANUARY 2021 | Boost online retail activity | Become an AI Factory | Crack personalisation in China | L’Oréal case study

    JANUARY 2021 | Boost online retail activity | Become an AI Factory | Crack personalisation in China | L’Oréal case study

    Read our thoughts on how upskilling inhouse teams can boost online retail activity, how to become an 'AI factory', how to crack personalisation in China -- the world's largest internet market, and more.

    1 February 2021

  • DECEMBER NEWS | The Artefact Reader’s Data Digest: your Christmas gift stuffed with brilliant data insights

    DECEMBER NEWS | The Artefact Reader’s Data Digest: your Christmas gift stuffed with brilliant data insights

    12 January 2021

  • NOVEMBER NEWS | New tech blog | HomeServe interview | Time series modelling | How to train a language model from scratch

    NOVEMBER NEWS | New tech blog | HomeServe interview | Time series modelling | How to train a language model from scratch

    12 January 2021

  • OCTOBER NEWS | Get more out of data platforms | How to clean up ‘dirty data’ | Discovering microtrends | How to build diverse social strategies

    OCTOBER NEWS | Get more out of data platforms | How to clean up ‘dirty data’ | Discovering microtrends | How to build diverse social strategies

    30 October 2020

  • SEPTEMBER NEWS | The value of people-based attribution | Why TikTok has come of age | How retailers can survive in a socially-distanced world

    SEPTEMBER NEWS | The value of people-based attribution | Why TikTok has come of age | How retailers can survive in a socially-distanced world

    27 October 2020

  • JULY NEWS | Using Precision Marketing to drive sales | Winning on Google | Social CRM in China | A/B Testing

    JULY NEWS | Using Precision Marketing to drive sales | Winning on Google | Social CRM in China | A/B Testing

    27 October 2020

  • MAY NEWS | Emerging from COVID-19 Successfully | The Promise of Media In-Housing | Drive Value with GA360

    MAY NEWS | Emerging from COVID-19 Successfully | The Promise of Media In-Housing | Drive Value with GA360

    27 October 2020

  • APRIL NEWS | The challenges facing CDOs | How advertising will change after corona | Behavioural pricing

    APRIL NEWS | The challenges facing CDOs | How advertising will change after corona | Behavioural pricing

    27 October 2020

  • MARCH NEWS | The latest digital trends and data-driven marketing advice

    MARCH NEWS | The latest digital trends and data-driven marketing advice

    27 October 2020