Reports

This paper outlines why your organization’s leadership, from CMOs to DPOs, must take swift action to ensure that your marketing campaigns are not negatively impacted by the upcoming cross-platform changes resulting from this regulation.

Using an ecosystem-focused approach, the report categorizes the GenAI healthcare landscape into patient-facing actors and enablers, always placing the patient at the center.

Artefact's international data and AI experts have written a new 24-page white paper based on their experience and insights gained from working with the world's leading luxury brands. We are pleased to share with you some key excerpts from the topics covered in the paper.

Artefact's international data and AI experts have written a new 24-page white paper based on their experience and insights gained from working with the world's leading luxury brands. We are pleased to share with you some key excerpts from the topics covered in the paper.

Artefact, in partnership with Meta, conducted an in-depth study to two Media Mix Modeling (MMM) approaches: Meta's Robyn and Artefact's Graphical Causal Model (GCM). In this whitepaper, both models are explained and examined in detail. In addition, both models are tested in a pilot with five international FMCG brands after which the results are compared.

Artefact's team of experts, specialized in data for tourism, share their field experience and precise observations through this well-documented report, rich in lessons learned and concrete use cases.

As our CEO Vincent Luciani says, "A major issue that often arises is how to optimise e-commerce use. Over the past year, every brand has increased its digital presence and wants to sell better through this channel".

Artefact's team of experts, specialized in data transformation, share their field experience and precise observations through this well-documented report, rich in lessons learned and concrete use cases.

As privacy regulations tighten and third-party cookies disappear, marketers need to rethink their ad-targeting and data strategies. But, what’s the best strategy?

Artefact's team of experts, specialized in data for finance, share their field experience and precise observations through this well-documented report, rich in lessons learned and concrete use cases.

In our e-book 'Data & Digital Marketing' our experts explain the latest trends and discuss new challenges that marketing & sales departments face nowadays. Here you can also find testimonials of our clients with concrete use cases to draw inspiration from.

Artefact's team of data consultants, specialised in data governance, has decided to share their experience in the field and their precise observations through this well-documented white paper, rich in lessons learned and concrete use cases.

As our CEO Vincent Luciani says, “the acceleration of the digitalisation of consumption caused by the health crisis has led the brand to implement more structural and ambitious projects".

E-Commerce is more than an opportunity for brands: it’s a necessity, says Guillaume BAROIN, e-Retail Consultant at Artefact. He explains how upskilling programmes can accelerate overall business growth.