Media Services

All digital media channels are managed as an interconnected system including SEO, SEA, Paid Search, Paid Social, Display & Programmatic, Retail Media and Affiliate marketing.

Our data-driven digital marketing strategies combine technology, science and creativity.

As a specialist in data & AI, we combine technology, data science and creativity to manage all digital media channels as an interconnected system.

We create the most efficient digital strategies for brands, based on data sources that deliver value: performance history, CRM data and business data.

Artefact is a new generation digital agency that brings together business, marketing, and creative profiles under one banner, along with expertise in data analysis, to help advertisers design innovative and ROI-driven campaigns across all channels, including SEA, Paid Social, Programmatic, CRM, and retail media, a digital channel that is currently experiencing significant growth.

Through the systematic composition of multidisciplinary working groups (our media experts collaborate with our teams of data scientists and data analysts), we are able to support our clients both in strategy and media activation, as well as in-depth analysis of the results available in the tools’ APIs to provide more advanced insights, such as on Amazon Marketing Cloud, for example.

SEO

Organic search (SEO) represents the best attempt to bring qualified traffic to websites by answering users’ queries. Our SEO campaigns encompass all areas, including technical, content and outreach.

Paid Search (SEA) helps brands strategically drive specific users to websites. We are pioneering Paid Search strategies by smartly integrating cross-channel signals to allocate budget and optimize ROI.

Paid Social involves leveraging advertising on social media platforms like Facebook, Instagram, LinkedIn, and X. We enable precise audience targeting, ensuring that ads reach the right people, and provide measurable results to optimize campaigns effectively.

Display and Programmatic Advertising delivers simultaneously creative messaging which effectively engages consumers. We are combining best-in-class media selection, smart usage of data and impactful formats.

Retail Media involves advertising on e-commerce or retail platforms like Amazon or Walmart. We enable brands to promote their products directly where customers shop, enhancing visibility, driving sales, and leveraging data-driven insights to optimize campaigns and boost ROI.

Affiliate Marketing is a performance-based strategy where businesses partner with affiliates who promote their products or services. We help our clients deliver these affiliate campaigns by driving targeted traffic, increasing sales through a pay-for-performance model, and expanding reach with minimal upfront costs.

Artefact has a global presence in managing international digital media campaigns.

With a very comprehensive geographical coverage, we support more than 300 brands with branding and performance challenges, offering maximum flexibility in project governance, tailored as closely as possible to our clients’ organizational needs.

We employ more than 500 media experts around the world. We have unrivalled expertise in: Brand Strategic Planning, Digital Omni-Channel Orchestration and Data Driven Performance.

We offer different models of media management according to our clients’ needs: inhouse resources, outsourced or hybrid.

We also provide our clients with outsourced profiles when needed, either generalists to help them structure Data and Digital Marketing departments (processes, guidelines, tools, technological infrastructure, etc.), or experts in SEA, Paid Social, Programmatic, SEO, or CRM to address their most specific challenges: implementing measurement solutions, defining customer journeys, setting up A/B tests, developing feature deployment roadmaps on a DSP, and more.

Our consulting DNA enables us to continuously train our teams on the challenges faced by our clients.

Artefact 3000 and its Studio is the digital agency for Brands who believe in creativity at every touch point.

Technology is the new playground for innovative ideas. We deliver very personalized designs and formats of communication assets you could dream of: from the more display, precise targeting and e-commerce activation, to voice apps and large scale head-turning campaigns.

We have an international STUDIO producing all web designs you could think of, at the forefront of imagery generative AI technologies as well.

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Our expert content about Digital Marketing.

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