Artefact
Data & AI Digest
News, views, and business cases to inspire you.
March News | All about Data Governance | Savencia client case: Deployment of a Data Governance strategy as an AI transformation accelerator | Articles and Reports by our experts
Data and its AI applications are central to achieving increased productivity and overall efficiency. Through specific processes and an adapted organizational structure, data governance enables companies to organize data, improve its quality, and meet the ethical and regulatory challenges of data processing. Respondents to a Gartner survey cited improved data security (66%) and fewer compliance breaches (52%) as benefits of implementing a data governance framework.
February News | Impact of The Digital Markets Act (DMA) | GA4: The next generation of analytics – The Deezer case | Unlock the power of GMP with our certified experts
Even in today’s rapidly changing privacy landscape, businesses can build strong customer relationships that drive growth. Ensuring data privacy, allowing consumers to easily opt in or opt out of data sharing, and being transparent about personal data use and storage: these are the keys to winning the trust of today’s privacy-conscious customers.
January News | On the occasion of its 10 year-anniversary, Artefact organizes an international ADOPT AI Summit | Launch of the Artefact Research Center
As we step into 2024, Artefact is celebrating its 10 year-anniversary and foresees the decade to come with optimism, viewing AI as an incredible opportunity that, if used properly and ethically, will lead to economic, social, and democratic progress.
December News | Our MROI offer is the winning combination of 3 (MMM, Incrementality Experiments, Attribution) | The key to maximizing marketing strategy and unlocking ROI growth
How can businesses allocate marketing and media budgets between geos, brands and channels? Define the right mix across digital and offline channels? Scale campaign budgets on an ongoing basis?
November News | Generative AI Report for Healthcare | Unlocking the potential of generative AI for patients, practitioners and pharmaceutical companies
While AI alone has already begun to improve disease diagnosis through rapid, advanced medical imaging analysis and other techniques, generative AI has the potential to transform clinical workflows and the way doctors work.