Media Services & Certifications
All digital media channels are managed as an interconnected system including SEO, SEA, Paid Search, Paid Social, Display & Programmatic, Retail Media and Affiliate marketing.
As a specialist in data & AI, we combine technology, data science and creativity to manage all digital media channels as an interconnected system.
We create the most efficient digital strategies for brands, based on data sources that deliver value: performance history, CRM data and business data.
Artefact is a new generation digital agency that brings together business, marketing, and creative profiles under one banner, along with expertise in data analysis, to help advertisers design innovative and ROI-driven campaigns across all channels, including SEA, Paid Social, Programmatic, CRM, and retail media, a digital channel that is currently experiencing significant growth.
Through the systematic composition of multidisciplinary working groups (our media experts collaborate with our teams of data scientists and data analysts), we are able to support our clients both in strategy and media activation, as well as in-depth analysis of the results available in the tools’ APIs to provide more advanced insights, such as on Amazon Marketing Cloud, for example.
Affiliate Marketing
Affiliate Marketing is a performance-based strategy where businesses partner with affiliates who promote their products or services. We help our clients deliver these affiliate campaigns by driving targeted traffic, increasing sales through a pay-for-performance model, and expanding reach with minimal upfront costs.
Artefact has a global presence in managing international digital media campaigns.
With a very comprehensive geographical coverage, we support more than 300 brands with branding and performance challenges, offering maximum flexibility in project governance, tailored as closely as possible to our clients’ organizational needs.
We employ more than 500 media experts around the world. We have unrivalled expertise in: Brand Strategic Planning, Digital Omni-Channel Orchestration and Data Driven Performance.
Our media partners.
We are certified with all the major media platforms of the market
Our data marketing technology unlocks unique consumer insights and develops new business opportunities.
This is key to understanding the next generation of consumers and delivering individualised, experience-based relationships in the post-digital era. We create Medialakes to gather data and extract actionable insights for brands.
We empower our clients in their decision process with full data transparency and ownership. We give them full visibility on KPIs, so they can put their data into action.
Simple and smart media dashboards
We have developed a unique, AI-based technology for our clients that helps make data-driven decisions while automatically extracting actionable intelligence from data.
Our data tool is designed to be simple and intuitive, and displays your business media activity at a glance.
We provide six categories of Smart Insights (Product, Brand, Competition, Market, Media and Website). Key media and business indicators are all displayed in one place, allowing for actionable insights and quick decision-making.
Our platform streamlines the digital marketing process and is quick to implement.
Artefact is the only digital agency certified in both Google Marketing Platform (GMP) and Google Cloud Platform (GCP)
1. We are GMP certified to manage the following platforms:
• Analytics 360
• Display & Video 360
• Search Ads 360
• Campaign Manager
As a GMP Sales Partner, we also resell and train our clients on using these Google platforms.
2- Our SEA experts are Google Ads certified in:
• Basics
• Mobile
• Shopping
• Display
• Video
3. We are also a Google Cloud Premier Partner (GCP)
We exploit Google’s cutting-edge technology to maximise the performance of our data-driven projects including:
• Machine Learning
• Data Analytics
• Infrastructure
Artefact is Google Campaign Manager certified
This certification identifies Artefact as qualified users of the Campaign Manager platform.
We have demonstrated great operational expertise in implementing, reporting, and troubleshooting reservation buys, while working across partners.
The certification also assesses ad tag delivery, measurement, and troubleshooting methods used to optimise performance.
Artefact is a Microsoft Advertising Accredited Professional
This certification proves our ability to manage Microsoft Advertising accounts and optimise your advertising campaigns, while fully exploiting our knowledge of reporting and tools.
Artefact belongs to the Amazon Ads Partner Network
(in the UK, Germany, France, Spain and the Netherlands)
The Amazon Ads Partner Network is a global community of agencies and tool providers that helps advertisers achieve their business goals using Amazon Ads products.
The Partner Network enables Artefact to further develop our capabilities, engage more deeply with Amazon Ads, and grow our business.
Being part of the Partner Network is proof of our in-depth expertise to help our current and future clients navigate Amazon Ads and achieve their digital marketing goals.
We offer different models of media management according to our clients’ needs: inhouse resources, outsourced or hybrid.
We also provide our clients with outsourced profiles when needed, either generalists to help them structure Data and Digital Marketing departments (processes, guidelines, tools, technological infrastructure, etc.), or experts in SEA, Paid Social, Programmatic, SEO, or CRM to address their most specific challenges: implementing measurement solutions, defining customer journeys, setting up A/B tests, developing feature deployment roadmaps on a DSP, and more.
Our consulting DNA enables us to continuously train our teams on the challenges faced by our clients.
Artefact 3000 and its Studio is the digital agency for Brands who believe in creativity at every touch point.
Technology is the new playground for innovative ideas. We deliver very personalized designs and formats of communication assets you could dream of: from the more display, precise targeting and e-commerce activation, to voice apps and large scale head-turning campaigns.
We have an international STUDIO producing all web designs you could think of, at the forefront of imagery generative AI technologies as well.
Our expert content about Digital Marketing
Four elements to consider when selecting the right retail media network for your advertising efforts
In today’s rapidly evolving digital landscape, Retail Media Networks (RMNs) have become an essential component of the modern advertiser's strategy. During a recent webinar with...
How does generative AI create more personalized marketing?
Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here's a look back at what Hanan...
Mastering Summer 2024 Travel Advertising: Strategies for Success
At Artefact, we have been helping travel advertising navigate this crucial period for more than 10 years. Summer 2024 is finally around the corner, and...
Full-funnel media setup: Combining paid and organic social media strategies
To achieve full-funnel marketing success, a company must balance both paid and organic media strategies. Each approach has its own strengths and supports the other:...
Google I/O Announcements and What They Mean for the Future of Search
Google I/O 2024 has set the stage for a new era of search, driven by powerful AI technologies, with the announcement that AI Overviews will...
Artefact Benelux achieves 4.5 stars for best Digital Marketing Agency in Emerce100
Artefact Benelux is listed in the top-2 of the Best Digital Marketing Agencies in Emerce 100's list of 2024.
Navigating the Future of AI for SEO
The Friends of Search 2024 program was filled with useful and insightful AI-based learnings. Check out our key takeaways for SEO.
A(I) day at Friends of Search 2024
The 11th edition of Friends of Search (FOS) proved to be a stimulating forum for exploring the burgeoning role of AI within the field of...
Retail Media, GenAI Persona Generator – E-Commerce Berlin Expo 2024 in a nutshell
It was a blast! First place in the category “Innovation”with our GenAI Persona Generator, talked on stage about Retail Media and how Data Partnerships help...
Google’s Consent Mode update: What does it mean for your business?
Discover what Google's changes in Consent Mode mean for your business and gain practicle advise from our experts.
How the strong demand for vacation travel, also makes the metasearch engines boom again. An overview for the travel industry.
Despite the significant, major price comparison websites and online travel agencies (OTAs) have survived these difficult times.
Is the dependence on voucher publishers in affiliate marketing a self-made problem?
Among advertisers, there are always skeptics about affiliate marketing. One of the concerns of advertisers is a predominance of the participation of voucher publishers in...
